Farmers and Ranchers:

    Peterson Group is conducting a national poll among U.S. farmers and ranchers who read farm publications. We invite all of you to participate by completing this confidential questionnaire. The purpose of our poll is to determine what farm publications you read, as well as what specific farm subject matter you want in them. The questionnaire is somewhat detailed, but each question is relevant.

    Our questionnaire is composed of only twelve questions, and should take you just a few minutes to finish. Please read the questionnaire carefully, answering each question frankly and completely. Once you have completed Question 1, the remaining questions will flow quickly. Respondents are welcome to share in some of our local and regional results. Therefore we need your Zip Code for analysis.

    Your name is not required on the questionnaire, and all answers will be held in strict confidence. Peterson Group complies with the code of ethics of the American Marketing Association. Your participation will not lead to a sales call or other follow-up. While we seek your help, we respect your privacy. We look forward to hearing from you in the future to discuss poll results for your area.

    Thanks again for your prompt attention to this important farm media study.

Very truly yours,
Lawrence D. Peterson
(larry_peterson@farmsurvey.com)

    P.S. Please remember that your data will be combined with those from other respondents for statistical purposes only.

    P.P.S. Webmasters: if you would like to link to our poll, check out our link guide.

© 1996, 1997, 1998, 1999 and 2000 by Peterson Group.  All rights reserved.